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Performance Marketer | SEA Specialist | Traffic Manager

Hi, I’m Allen Joy — Performance Marketer Driving Growth

I turn clicks into customers, strategy into results, and marketing spend into measurable ROI.

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Years of Experience

My services

I drives growth with data, creativity, and precision.

A full-stack performance marketer with 4+ years of experience delivering measurable growth for e-commerce, travel, and B2B brands. I help brands and international projects scale through smart campaigns across paid media, SEO, omnichannel, content, and automation, building systems that generate results, not just reports. My approach combines data-driven insights with creative execution to scale businesses across international markets.

Consultation & Strategic Growth Planning
  • Align business objectives with measurable KPIs and actionable media strategies
  • Direct cross-channel media planning based on observed performance data, aligned through GA4, Tag Manager, Merchant Center, and advanced data interpretation
  • Custom performance dashboards that generate actionable insights, fully aligned with business objectives and campaign goals
  • Scaling strategies that delivere +40% margins through structured market expansion and budget allocation
Campaign Management Expertise
  • Full-funnel performance marketing across Google Ads, Meta, LinkedIn, Bing, and Xandr
  • Expert in campaign managment, architecture, optimization, and scalable execution to maximize ROI
  • Conversion-focused execution: from first click to loyal customer
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Years of Experience
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Multi-platform campaigns launched
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Traffic Coverage

Let’s Connect

allenjoy.digitalwork@gmail.com

+33 783456584

Nice, France

FAQ

Recruiter FAQs

What makes you a strong candidate for a digital marketing role?

I bring 4+ years of hands-on experience driving high-performance campaigns across both French and international markets. Having managed over €100,000 monthly ad spend across Google Ads, Meta, LinkedIn, TikTok, and more, I combine strategic precision with multi-platform expertise. My agency experience has honed my ability to deliver scalable, data-driven campaigns while adapting strategies to diverse markets and audiences, ensuring measurable growth and maximum ROI.

I specialize in omnichannel performance marketing—Google Ads (Search, Display, Shopping, PMax, Hotel), Meta & LinkedIn Ads, TikTok Ads, SEO, content strategy, and advanced audience targeting. I design and execute campaigns that drive measurable growth across French and international markets. With agency experience and high-budget campaign management, I optimize cross-channel strategies, integrate SEO and content to strengthen long-term performance, and consistently deliver maximum ROI.

I combine data-driven precision with creative execution across the entire marketing process. I start by defining clear objectives and KPIs, then craft a tailored media plan across Google Ads, Meta, LinkedIn, TikTok, and SEO channels. Every campaign is carefully launched, monitored, and continuously optimized—adjusting targeting, bids, creatives, and content to maximize ROI and minimize wasted spend. This structured approach ensures scalable results, measurable growth, and full alignment with business goals across French and international markets

Can you manage international campaigns effectively?

Yes. I have extensive experience managing campaigns across multiple countries, adapting strategies, messaging, and KPIs to local markets while maintaining global performance standards. Fluent in English, French , and Hindi, I can localize campaigns effectively, ensuring cultural relevance and maximum engagement. This combination of international experience and multilingual proficiency allows me to scale campaigns efficiently while achieving consistent ROAS and measurable growth across diverse markets.

I consistently deliver tangible business results: 80–90% increases in traffic and revenue, high ROAS, and optimized omnichannel visibility. I combine strategic planning, multi-platform expertise, and rigorous data analysis to scale campaigns efficiently. My experience managing international budgets, localizing campaigns, and executing end-to-end performance marketing strategies ensures that every marketing investment translates into measurable growth and long-term business success.

Advertising Platforms

  • Google Ads (Search, Display, Shopping, Performance Max, Hotel Ads)

  • Meta Ads (Facebook & Instagram)

  • LinkedIn Ads

  • Microsoft/Bing Ads

  • TikTok Ads

  • Xandr Ad Exchange

E-commerce & Feeds

  • Google Merchant Center

  • Shopify

Analytics & Tracking

  • Google Analytics 4 (GA4)

  • Google Tag Manager (GTM)

  • Pixel implementation (Meta, TikTok, LinkedIn, etc.)

SEO & Content Tools

  • SEMrush

  • Ahrefs

  • Ubersuggest

  • Yoast SEO

  • Moz Pro

  • Google Search Console

Data & Reporting

  • Looker Studio (Google Data Studio)

  • StatShop reporting dashboards

  • Excel / Google Sheets (advanced campaign reporting & analysis)