About
From data to conversion
Professional Experience
Digital Traffic Manager — 360&1
May 2021 – Mar 2025 · 4 yrs | Nice, Provence-Alpes-Côte d’Azur, France
- Increased online traffic and revenue by 50-60% through targeted digital business models and SEM optimization across Google Ads, Bing Ads, and Meta Ads, achieving margins over 40%.
- Managed Google Hotel Ads campaigns to secure 90% top-of-page visibility, integrating with PMS and optimizing Google Hotel Center, effectively retaining clients and competing with major booking engines.
- Enhanced omnichannel presence and international market reach by overseeing campaigns with an average monthly spend of €100,000 across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and Xandr Ad Exchange, resulting in over 40% margin from international markets.
- Optimized campaign performance by leveraging internal tools like StatShop and Google Analytics GA4 for data-driven insights.
- Expanded traffic and retargeting through strategic oversight of Xandr’s ad exchange platforms, boosting display campaign visibility and performance.
- Developed and implemented marketing strategies based on data from Google Analytics, Google Search Console, and back-office tools, improving client retention and upselling.
- Achieved a 3x ROAS by optimizing product feeds via Google Merchant Center and Performance Max, increasing margins for e-commerce clients.
- Established efficient communication channels with detailed dashboards, ensuring transparent reporting to internal teams and clients.
Junior Digital Consultant — SKEMA Business School
Sep 2020 – May 2021 · 9 mos | Provence-Alpes-Côte d’Azur, France
- Worked as a junior consultant focusing on risk and quality management with Skema Business School’s development team.
- Collaborated on persona identification and acquisition strategies, contributing to content creation and digital recommendations to deliver timely student interactivity and improve admission results.
- Conducted benchmark SEO analysis and keyword research to optimize visibility for academic programs and recruitment campaigns.
- Assisted in media planning and campaign structuring, providing strategic consultation for student acquisition initiatives.
- Performed audience segmentation and designed tailored messaging strategies for prospective students in international markets.
- Contributed to user-generated content campaigns, leveraging authentic student voices to enhance engagement and credibility.
Google AdWords Specialist — FIS
Dec 2017 – Jun 2018 · 7 mos | Gurgaon, India
Fidelity National Information Services, Inc. is an American international provider of financial services technology and outsourcing services.
- Google Certified AdWords Specialist, providing performance consultation and campaign optimization support to global clients.
- Advised high-value advertisers on keyword strategies, bidding models, and KPI-driven campaign improvements, ensuring maximum ROI.
- Engaged in technical troubleshooting and marketing consultation, enhancing campaign delivery and account health.
- Conducted audits and accuracy checks of active campaigns, identifying underperforming areas and recommending optimization tactics.
- Collaborated on product feedback surveys and improvement initiatives, contributing insights to enhance the AdWords platform and customer experience.
- Strengthened advertiser retention by delivering data-backed recommendations and building trust as a strategic advisor.
Why Work With Me
Since 2019, I’ve dedicated myself to helping businesses grow through data-driven performance marketing. My passion lies in transforming complex marketing challenges into clear strategies that deliver measurable results. From Google Ads to Meta, LinkedIn, Bing, and DSPs, I specialize in building campaigns that connect the right message with the right audience at the right time.
What drives me is not just clicks or impressions — it’s real growth: more leads, higher ROI, and sustainable performance that lasts. With expertise in GA4, GTM, and advanced conversion tracking, I ensure every decision is backed by data and every euro spent is optimized.
Outside of work, I enjoy exploring new cultures, staying active outdoors, and experimenting with cooking — always curious, always testing, both in life and in marketing.
Performance Marketing Expertise
Full-funnel campaign management across Google Ads, Meta, LinkedIn, Bing, and Xandr to maximize ROI.
Data-Driven Decisions
Leveraging GA4, Tag Manager, Merchant Center, and advanced reporting dashboards for smarter decisions.
Global Growth Expertise
Proven success in scaling brands internationally with +40% margins.
Conversion & Retention
From first click to loyal customer, I optimize the full journey.
Fueling performance, innovation, and measurable growth
By joining my journey, you gain access to battle-tested strategies, cross-platform expertise, and actionable insights from managing campaigns at scale.
Exclusive insights
Get proven strategies from €100K+ monthly ad spend across Google Ads, Meta, LinkedIn, Bing, TikTok, and Xandr — with 3x ROAS, 50–60% revenue growth, and >40% margins in competitive markets.
Professional growth
Discover practical frameworks in campaign optimization, audience targeting, and CRO testing, traffic visibility above 90% and scale brands internationally.
From Insights to Impact
Every campaign is guided by performance data and tested frameworks, ensuring strategies translate into measurable business growth..